With one month to go until the VIth BRICS conference, the experts from BRICS Competition Innovation Law and Policy research platform led by Alexey Ivanov and Ioannis Lionos are putting the final touches on the report dedicated to the competition in the digital markets.
The border between the physical and digital worlds is increasingly blurring year by year. Everyday life is impossible to imagine without the latest technology. In the digital environment, agents interact faster, erasing time and distance barriers, which leads to a change in the fundamentals of business models. The competitiveness of companies in the modern market depends on their approach to digitalization. The emergence of new technologies such as Big Data, blockchain, machine learning and analytics, cloud and mobile devices, the Internet of things has led to the creation of a new digital ecosystem.
The new report due to be presented during the September conference will very timely address the aforementioned issues, exploring topics like business strategies in the digital economy; how those strategies shape new markets with the focus on BRICS countries. The report will benefit from an exhaustive general part, familiarizing the reader with the latest technologies and carry on with addressing the development of antitrust institutes under the influence of digital technologies, exploring the unique traits of each of the BRICS countries.
The work carried out by the experts from BRICS Competition Innovation Law and Policy research platform is going to assist policymakers, academics and businesses in adapting to new digital realities.