Brazilian JBS Reportedly in Running for Kraft Heinz's Oscar Mayer Business

Brazilian JBS Reportedly in Running for Kraft Heinz's Oscar Mayer Business
Photo: freepik.com 05.11.2024 264

The Deal could fetch nearly $3 billion.

Brazil’s JBS and Mexico’s Sigma Alimentos are among the companies competing to acquire Oscar Mayer, according to Reuters.

Oscar Mayer is a meat and cold cut company that produces hot dogs, bologna, bacon, ham and the Lunchables brand. It is a subsidiary of Kraft Heinz and is headquartered in Chicago, US. It was first reported in May that Kraft Heinz was looking to sell Oscar Mayer.

The potential divestment of the hot dog brand, which sources say could fetch around $3 billion, comes as Kraft Heinz looks to reshuffle its portfolio to focus on more healthy food products. According to reports, the reorganisation is in response to weight-loss drugs weighing on demand for processed foods, particularly in the US.

Reports state that Oscar Mayer has attracted interest from several potential buyers who have submitted initial bids in recent weeks. The sources added that, if the talks are successful, a potential deal could be finalised in just several weeks.

Sources close to the matter said that Kraft Heinz is hoping to command a valuation for Oscar Mayer equivalent to about ten times its earnings before interest, taxes depreciation and amortisation, which stands at about $290 million.

Source: Foodbev

food markets  Brazil 

Share with friends

Related content