CADE Seeks Data from iFood, Rappi, Keeta in 99Food dominance probe.
The Superintendence of Brazil's Administrative Council for Economic Defense (CADE) has issued questionnaires to help it with a probe into 99Food’s alleged abuse of dominance in the food delivery app market, following a complaint by competitor Keeta.
CADE’s Superintendence has formally requested responses from Keeta, 99Food and competitors iFood and Rappi. They must provide feedback by April 27 or risk daily fines of up to 5,000 reais ($1,000).
Brazil’s competition regulator wants a deeper understanding of a sector currently dominated by iFood. Keeta and 99Food, both Chinese companies, began operations in the Brazilian market in late 2025.
The four players must submit information regarding the cities where they operate, as well as indicate locations where they may have discontinued operations. A detailed breakdown of active and inactive contracts should also be shared.
CADE's Superintendence is also requesting data on gross merchandise value — the total value of goods sold through their respective platforms — as well as total order volume. The questionnaire asks that the period from 2023 to 2025 be considered.
CADE will further examine case
On March 31, the Superintendence escalated a preliminary investigation into an administrative inquiry to examine potential abuse of dominance by 99Food. Keeta claims 99Food imposed exclusivity clauses on restaurants to prevent its partners from working with other platforms.
99Food, whose core business is ride-hailing, was sold to Chinese firm DiDi Chuxing in 2018. Its parent company invested approximately 1 billion reais ($185 million) to launch operations in Greater São Paulo and Goiânia in August 2025.
Keeta, a subsidiary of Chinese company Meituan, started operations in the coastal cities of Santos and São Vicente in October 2025, and then expanded to São Paulo in December. It plans to invest 5.6 billion reais ($1. billion) in various initiatives to compete with iFood, Rappi and 99Food in the coming years
The companies are also currently involved in legal disputes in Brazil.
Source: MLex
