Seller fees on Russia’s major online marketplaces have risen to as much as 48% of the value of goods over the past year.
Seller fees on Russian e-commerce marketplaces have climbed above 40% of the value of goods, Kommersant reported, citing data from the Association of E-Commerce Representatives (APET).
Ozon, one of Russia’s largest online marketplaces, charged sellers an average of 47.8% of a product’s base price in the second quarter of 2026 when commissions and logistics costs were combined. That was up 29.2 percentage points from a year earlier. Wildberries, another major Russian marketplace, raised the combined rate by 10.8 percentage points to 42.7%, while Yandex Market increased it by 15.2 percentage points to 40.1%.
Fees have also risen sharply under the FBO model, in which goods are stored at the marketplace’s own warehouses. According to Vasily Bumagin, founder of Market Papa, fees under this model rose from 43% to 55% at Ozon and from 32% to 42% at Wildberries over the past year. He said the rates were well above the international benchmark of 5–15%.
In June, the E-Commerce Union proposed requiring marketplaces to cut fees for sellers who opt out of discount programs funded by the platforms, Vedomosti reported. The group argued that sellers who do not participate are put at a disadvantage because their products become more expensive for consumers.
The increase in fees comes amid attacks by Ukrainian forces on logistics facilities in Russia. Drones struck Wildberries warehouses in July and Ozon facilities later in the summer. In August, President Vladimir Putin ordered the government to develop a program to restore warehouse and logistics facilities damaged by drone attacks. Authorities also said tax inspections of Wildberries sellers and its parent company, RVB, would be suspended through the end of 2026.
Source: Vedomosti
