Nestlé Buys Brazilian Puravida, Natural Food and Supplements Company

Nestlé Buys Brazilian Puravida, Natural Food and Supplements Company
Photo: Nestlé UK 24.05.2022 1090

On May 23, the Brazilian operation of the food manufacturer Nestlé announced the purchase of Puravida, a natural food and supplement company. 

The value of the acquisition was not disclosed. The acquisition was made by Nestlé Health Science (NHSc), the company's nutrition and supplements business unit.

According to NHSc executives, the deal will enable the unit to expand its health portfolio in Brazil. NHSc currently already offers oral nutritional supplements, protein powders and ready-to-drink nutritional drinks. 

"This is a great opportunity for us to expand our presence in a sector that is growing globally ... an important step towards advancing in promising market segments that add innovation and technology to our nutrition know-how," 

Nestlé's chief executive in Brazil, Marcelo Melchior, said.

Puravida produces organic, natural and plant-based foods, as well as "clean label" nutritional supplements (products with natural foods and no additives included). In 2021, the company's revenue grew 42%, to R$ 295 million. The expectation is that revenue growth this year will be 45%, says Adrian Franciscono, presid

The company was founded by Flavio Passos in 2015, from his personal experience —  as a teenager, the entrepreneur had health problems related to the consumption of ultra-processed foods rich in sugar and fat. In 2020, Aqua Capital became a shareholder and supported the company's growth and transformation.

The expectation of the executives of Puravida, a digital native company, is that the union with Nestlé will bring the company's expertise in brand presence at points of sale, says Franciscono. Currently, Puravida's portfolio has 160 items.

The acquisition still depends on approval by the Administrative Council of Economic Defense (CADE) and the estimate is that the operation will be in force in the second half of 2022. 

Source: Globo

food markets  Brazil 

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