Launched on April 7th, the Tata Neu app clubs all of Tata's major brands into one platform, offering rewards and discounts to consumers.
The Tata Neu app combines food, hotel, airfare, and drug ordering on one platform, competing with similar products from Amazon and Flipkart.
The Tata Group is a $103 billion conglomerate with interests in everything from software and hospitality to clothing and food delivery.
“The journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across our digital assets. We have over a dozen category-leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy and financial services. We believe that with Tata Neu, we will create a highly differentiated consumer platform,”
Pratik Pal, chief executive of Tata Digital, said in a statement.
The Tata New app services include online grocer BigBasket, electronics store Croma, coffee shop Starbucks, luxury brand Tata Cliq, pharmacy service 1mg, streaming service Tata Play, as well as ticketing with AirAsiaб and Vistara, Air India, Titan Tanishq and Tata Motors will be connected soon.
“Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” said N Chandrasekaran, the chairman of Tata Sons.
The Tata app offers users its rewards system, cashback, great discounts and free shipping. Payments and financial services is also going to be a big focus on Tata Neu. So, one could pay bills, send money to friends using Tata Pay UPI, get personal loans, credit lines, custom insurance plans and more.
Experts say the launch of Tata Neu is a significant step in the group's quest to equal the participants in the growing universe of digital services, from the likes of Google, Facebook, Amazon and Walmart to local billionaire Mukesh Ambani's Reliance. At stake is India's e-retail market, worth nearly $150 billion in the next four years.